There’s a new bear in town!


Meet Theo, The new mascot for The Sheffield Children’s Hospital!
If you live in South Yorkshire we’re sure you’ll be aware of Theo and the incredible work he does to make children’s time in hospital a more bear-able(!!) experience.
We collaborated with the lovely folk at Peter and Paul to give Theo a make-over as part of the hospitals fantastic new re-brand.
It was a huge privilege for us to work on such an Sheffield icon and we can’t wait to see all the adventures he’ll have and all the amazing work he’ll do for the hospital and the kids who benefit from it.

The Sheffield Children’s Hospital (check out their new site!) rebrand was a truly monumental effort by 3 Sheffield agencies, Peter and Paul, who did the branding, Rocket who made the brilliant new site, and ourselves.
You can find out all about it on the Prolific North website here.
We’ll have a full portfolio update showing the development and how Theo came to life very soon. We’re excitedly waiting for his new mascot-costume to be finished!