THEO THE BEAR
Re-creating a local icon.Sheffield Children’s Hospital is an extraordinary place. One of 3 dedicated children’s hospital trusts in the UK, it is dynamic and ground-breaking, with state-of-the-art facilities and a worldwide reputation for the most amazing treatment.
We were asked to help turn their beloved mascot Theo into a 21st century bear, as part of the Hospital’s re-brand. We worked closely alongside the Charity, Hospital staff and patients to create a mascot who kept the DNA of the original, but was bursting with character, USP (unique selling points) and HUG-ABILITY to set them apart from any other bear, and keep kids smiling for years to come!
Theo’s role within the Hospital is huge - a friendly face for kids, an ambassador, a fund-raising champion, and a invaluable source of revenue through merchandising and events.
Client: The Sheffield Children’s Hospital
Agency: Peter & Paul